# #440962

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440962`
- RGB: rgb(68, 9, 98)
- HSL: hsl(280, 83%, 21%)
- OKLCH: oklch(0.303 0.142 309.9)
- Relative luminance: 0.0231
- Nearest named color: Clairvoyant (#480656, Δ 2.457) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/440962

## Tints & shades

- Tints (toward white): #5e0d87, #7510a8, #8f13cd, #a61fea, #b544ee, #c265f1, #d18af4, #e0b0f8, #edd0fb, #fbf6fe
- Shades (toward black): #3e0859, #3b0854, #34074b, #2e0641, #2a063d, #240533, #1d042a, #170321, #14031c, #0d0213

## Harmonies

- Complementary: #276209
- Analogous: #180962, #620953
- Triadic: #624409, #096244
- Split-complementary: #536209, #096218
- Tetradic: #621809, #276209, #095362

## Colors that go with #440962

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #440962 in 4 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #440962: 6 real palettes, including Hinge's brand system and Discover's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #440962, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #440962 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #440962: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #440962: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #440962: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #440962: two real palettes: SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b036ec (4.58:1); AA: background → #919191 (4.56:1); AAA: text → #c873f2 (7.19:1); AAA: background → #b5b5b5 (7.01:1)

## Brands using this color

- **MetaMask** — secondary #3d065f (Δ 1.777) — https://brandsweets.com/colors/brands/metamask-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440962-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440962" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.