# #440948

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440948`
- RGB: rgb(68, 9, 72)
- HSL: hsl(296, 78%, 16%)
- OKLCH: oklch(0.282 0.118 325.2)
- Relative luminance: 0.0189
- Nearest named color: Velvet Cosmos (#441144, Δ 1.547) — https://brandsweets.com/colors/velvet-cosmos
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/440948

## Tints & shades

- Tints (toward white): #670d6d, #891291, #af17ba, #d11bde, #db3ce7, #e260eb, #e984f0, #f0adf5, #f7d2f9, #fdf6fe
- Shades (toward black): #400844, #3c0840, #330736, #2f0632, #2b062d, #260529, #220424, #1a031b, #150317, #110212

## Harmonies

- Complementary: #0d4909
- Analogous: #250949, #49092d
- Triadic: #494409, #094944
- Split-complementary: #2d4909, #094925
- Tetradic: #492509, #0d4909, #092d49

## Colors that go with #440948

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #440948: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #440948, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #440948: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #440948 in 7 real palettes, including Tim Hortons's brand system and Pinterest's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #440948 in 4 real palettes, including 7-Eleven's brand system and Oatmeal, as the supporting colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Warp (https://brandsweets.com/colors/brands/warp-dev), Cohere (https://brandsweets.com/colors/brands/cohere-com). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #440948: 13 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #440948: 6 real palettes, including Fenty Beauty's brand system and Vodafone's brand system, as the supporting colour. Seen in: Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/firebrick
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #440948 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c91ad5 (4.59:1); AA: background → #8c8c8c (4.53:1); AAA: text → #e260eb (7.11:1); AAA: background → #b0b0b0 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440948-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440948" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.