# #440646

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#440646`
- RGB: rgb(68, 6, 70)
- HSL: hsl(298, 84%, 15%)
- OKLCH: oklch(0.278 0.119 326.8)
- Relative luminance: 0.018
- Nearest named color: Velvet Cosmos (#441144, Δ 1.79) — https://brandsweets.com/colors/velvet-cosmos
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/440646

## Tints & shades

- Tints (toward white): #69096c, #920d96, #b610bc, #da14e1, #e735ed, #ec5bf1, #f080f4, #f5a6f7, #f9d0fb, #fef6fe
- Shades (toward black): #400642, #3b053d, #370538, #320434, #2d042f, #240326, #200321, #1b021c, #170217, #120213

## Harmonies

- Complementary: #084606
- Analogous: #240646, #460628
- Triadic: #464406, #064644
- Split-complementary: #284606, #064624
- Tetradic: #462406, #084606, #062846

## Colors that go with #440646

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #440646: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #440646, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #440646: 4 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #440646 in 6 real palettes, including Tim Hortons's brand system and Pinterest's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #440646 in 4 real palettes, including 7-Eleven's brand system and Warp's brand system, as the supporting colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Cohere (https://brandsweets.com/colors/brands/cohere-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #440646: 12 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Box (https://brandsweets.com/colors/brands/box-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #440646: 6 real palettes, including Fenty Beauty's brand system and Vodafone's brand system, as the supporting colour. Seen in: Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/firebrick
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #440646 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.44:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd12d3 (4.62:1); AA: background → #8c8c8c (4.59:1); AAA: text → #eb56f0 (7.12:1); AAA: background → #b0b0b0 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/440646-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#440646" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.