# #44014c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#44014c`
- RGB: rgb(68, 1, 76)
- HSL: hsl(294, 97%, 15%)
- OKLCH: oklch(0.278 0.13 323)
- Relative luminance: 0.0177
- Nearest named color: Clairvoyant (#480656, Δ 2.141) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/44014c

## Tints & shades

- Tints (toward white): #680274, #9102a1, #b503c9, #d904f1, #e627fc, #eb4ffc, #f077fd, #f4a0fe, #f9cdfe, #fef5ff
- Shades (toward black): #3f0146, #3b0141, #36013c, #320137, #2d0132, #240128, #200123, #1b001e, #170019, #120014

## Harmonies

- Complementary: #094b01
- Analogous: #1f014b, #4b012e
- Triadic: #4b4401, #014b44
- Split-complementary: #2e4b01, #014b1f
- Tetradic: #4b1f01, #094b01, #012e4b

## Colors that go with #44014c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #44014c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #44014c: 6 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #44014c in 4 real palettes, including Pastel Pop and Sorbet, as the lead colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Sorbet (https://brandsweets.com/palettes/light#sorbet), Railway (https://brandsweets.com/colors/brands/railway-app), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/lightpink
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #44014c, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Visa (https://brandsweets.com/colors/brands/visa-com), Crest (https://brandsweets.com/colors/brands/crest-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #44014c: 4 real palettes, including Opera's brand system and Sorbet, as the supporting colour. Seen in: Opera (https://brandsweets.com/colors/brands/opera-com), Sorbet (https://brandsweets.com/palettes/light#sorbet), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #44014c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Blue** #0000ff [pool] — 3 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #44014c, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #44014c: 3 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc03e2 (4.68:1); AA: background → #8c8c8c (4.61:1); AAA: text → #eb4ffc (7.06:1); AAA: background → #b0b0b0 (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/44014c-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#44014c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.