# #43ed31

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43ed31`
- RGB: rgb(67, 237, 49)
- HSL: hsl(114, 84%, 56%)
- OKLCH: oklch(0.828 0.258 141.8)
- Relative luminance: 0.6198
- Nearest named color: Becquerel (#4bec13, Δ 0.921) — https://brandsweets.com/colors/becquerel
- Moods: vivid
- Page: https://brandsweets.com/colors/43ed31

## Tints & shades

- Tints (toward white): #54ef43, #66f056, #7bf26e, #8cf480, #9df693, #aef7a6, #bff9b9, #d4fbd0, #e5fde3, #f6fef6
- Shades (toward black): #2eeb19, #26d813, #21bc10, #1da40e, #198d0c, #15750a, #115e08, #0c4206, #082a04, #031302

## Harmonies

- Complementary: #da31ed
- Analogous: #a2ed31, #31ed7c
- Triadic: #3143ed, #ed3143
- Split-complementary: #7c31ed, #ed31a2
- Tetradic: #31a2ed, #da31ed, #ed7c31

## Colors that go with #43ed31

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #43ed31 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Remix (https://brandsweets.com/colors/brands/remix-run), Learning App (https://brandsweets.com/palettes/playful#learning-app), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #43ed31 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Hot Pink** #ff69b4 [harmony: split] — Hot Pink is a split-complement of #43ed31: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/hotpink
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #43ed31: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony: split] — Plum is a split-complement of #43ed31: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/plum
- **Red** #ff0000 [pool] — Red is paired with #43ed31 in two real palettes: Gatorade's brand system and Wise's brand system, as the supporting colour. Seen in: Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #43ed31 in two real palettes: MongoDB's brand system and Brilliant's brand system, as the supporting colour. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #43ed31 in two real palettes: 7-Eleven's brand system and WhatsApp's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #18880c (4.6:1); AA: background → #575757 (4.61:1); AAA: text → #126709 (7.07:1); AAA: background → #3b3b3b (7.15:1)
- On black (#000000): 13.4:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43ed31-a2bea2-8a4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43ed31" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.