# #43c4ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43c4ef`
- RGB: rgb(67, 196, 239)
- HSL: hsl(195, 84%, 60%)
- OKLCH: oklch(0.768 0.125 224.6)
- Relative luminance: 0.4691
- Nearest named color: Blue Mana (#68c2f5, Δ 2.786) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/43c4ef

## Tints & shades

- Tints (toward white): #56caf0, #69d0f2, #77d4f3, #8adaf5, #9ce0f6, #afe6f8, #c2ecfa, #d0f0fb, #e3f6fd, #f6fcfe
- Shades (toward black): #27bbec, #14b1e6, #129cca, #108ab2, #0d7496, #0b5e7a, #094c63, #063646, #04242f, #020e13

## Harmonies

- Complementary: #ef6e43
- Analogous: #43efc4, #436eef
- Triadic: #ef43c4, #c4ef43
- Split-complementary: #ef436e, #efc443
- Tetradic: #c443ef, #ef6e43, #6eef43

## Colors that go with #43c4ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43c4ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #43c4ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #43c4ef in 4 real palettes, including Riot Games's brand system and JBL's brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43c4ef: 4 real palettes, including Venmo's brand system and UEFA's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #43c4ef: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Telehealth and Kraken's brand system put Midnight Blue beside #43c4ef, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #43c4ef in 4 real palettes, including Mistral AI's brand system and Calendly's brand system, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #43c4ef: 4 real palettes, including Calendly's brand system and First Snow, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Audible (https://brandsweets.com/colors/brands/audible-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e7fa4 (4.57:1); AA: background → #474747 (4.59:1); AAA: text → #0b5e7a (7.25:1); AAA: background → #292929 (7.19:1)
- On black (#000000): 10.38:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Patreon** — secondary #5fc1f1 (Δ 1.943) — https://brandsweets.com/colors/brands/patreon-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43c4ef-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43c4ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.