# #43af23

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43af23`
- RGB: rgb(67, 175, 35)
- HSL: hsl(106, 67%, 41%)
- OKLCH: oklch(0.666 0.198 139.9)
- Relative luminance: 0.3197
- Nearest named color: Botanical Garden (#44aa11, Δ 1.449) — https://brandsweets.com/colors/botanical-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/43af23

## Tints & shades

- Tints (toward white): #4dc828, #59d733, #6edc4c, #82e166, #97e67f, #a8ea95, #bdefae, #d2f4c8, #e3f8dd, #f8fdf6
- Shades (toward black): #3d9e1f, #38911d, #318019, #2b6f16, #266213, #1f5110, #19400d, #122f09, #0d2207, #071103

## Harmonies

- Complementary: #8e23af
- Analogous: #89af23, #23af48
- Triadic: #2343af, #af2343
- Split-complementary: #4823af, #af2389
- Tetradic: #2389af, #8e23af, #af4823

## Colors that go with #43af23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #43af23, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #43af23 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #43af23 in 9 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #43af23 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #43af23: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43af23: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #43af23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #43af23 in 3 real palettes, including Playground and Learning App, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #33841a (4.71:1); AA: background → #303030 (4.65:1); AAA: text → #276614 (7.01:1); AAA: background → #080808 (7.05:1)
- On black (#000000): 7.39:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klaviyo** — accent #4eaa25 (Δ 1.573) — https://brandsweets.com/colors/brands/klaviyo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43af23-a5bea2-774edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43af23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.