# #43ae2d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43ae2d`
- RGB: rgb(67, 174, 45)
- HSL: hsl(110, 59%, 43%)
- OKLCH: oklch(0.664 0.191 140.6)
- Relative luminance: 0.3165
- Nearest named color: Botanical Garden (#44aa11, Δ 1.534) — https://brandsweets.com/colors/botanical-garden
- Moods: neutral
- Page: https://brandsweets.com/colors/43ae2d

## Tints & shades

- Tints (toward white): #4cc733, #5ccf44, #71d55d, #83da71, #98e189, #aae69e, #bfecb6, #d1f1ca, #e6f8e3, #f8fdf7
- Shades (toward black): #3c9e29, #368e25, #307e20, #2a6d1c, #256119, #1f5115, #194111, #13310d, #0c2008, #061004

## Harmonies

- Complementary: #992dae
- Analogous: #83ae2d, #2dae58
- Triadic: #2d43ae, #ae2d43
- Split-complementary: #582dae, #ae2d83
- Tetradic: #2d83ae, #992dae, #ae582d

## Colors that go with #43ae2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #43ae2d, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #43ae2d in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #43ae2d in 9 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #43ae2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #43ae2d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43ae2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #43ae2d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #43ae2d in 3 real palettes, including Playground and Learning App, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #338623 (4.59:1); AA: background → #303030 (4.61:1); AAA: text → #27651a (7.09:1); AAA: background → #050505 (7.12:1)
- On black (#000000): 7.33:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klaviyo** — accent #4eaa25 (Δ 1.186) — https://brandsweets.com/colors/brands/klaviyo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43ae2d-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43ae2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.