# #43adea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43adea`
- RGB: rgb(67, 173, 234)
- HSL: hsl(202, 80%, 59%)
- OKLCH: oklch(0.713 0.131 238)
- Relative luminance: 0.3702
- Nearest named color: Cerulean (#55aaee, Δ 1.635) — https://brandsweets.com/colors/cerulean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/43adea

## Tints & shades

- Tints (toward white): #55b5ec, #68bdee, #7ac5f0, #8ccdf2, #9fd5f4, #acdbf6, #bfe3f8, #d1ebfa, #e3f3fc, #f6fbfe
- Shades (toward black): #2ca3e8, #1895dc, #1685c5, #1372aa, #106393, #0d5077, #0b4160, #082e45, #051f2e, #020c12

## Harmonies

- Complementary: #ea8043
- Analogous: #43ead4, #4359ea
- Triadic: #ea43ad, #adea43
- Split-complementary: #ea4359, #ead443
- Tetradic: #d443ea, #ea8043, #59ea43

## Colors that go with #43adea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43adea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #43adea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #43adea in 6 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Warp's brand system and Canva's brand system put Blue beside #43adea, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #43adea in 4 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43adea: 8 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #43adea in 4 real palettes, including Prime Video's brand system and Miro's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #43adea in 4 real palettes, including Terminal and Unity's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #147cb8 (4.56:1); AA: background → #383838 (4.69:1); AAA: text → #0f5d8a (7.11:1); AAA: background → #171717 (7.17:1)
- On black (#000000): 8.4:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Calm** — primary #3cb0ec (Δ 0.819) — https://brandsweets.com/colors/brands/calm-com
- **Snowflake AI Data Cloud** — accent #45aee3 (Δ 1.155) — https://brandsweets.com/colors/brands/snowflake-com
- **Telegram** — primary #2aabee (Δ 1.57) — https://brandsweets.com/colors/brands/telegram-org
- **Lamborghini** — secondary #29abe2 (Δ 1.956) — https://brandsweets.com/colors/brands/lamborghini-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43adea-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43adea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.