# #439d9d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#439d9d`
- RGB: rgb(67, 157, 157)
- HSL: hsl(180, 40%, 44%)
- OKLCH: oklch(0.642 0.085 195.2)
- Relative luminance: 0.2774
- Nearest named color: Baltic (#279d9f, Δ 1.576) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/439d9d

## Tints & shades

- Tints (toward white): #4bafaf, #5ebaba, #70c2c2, #86cbcb, #97d3d3, #a9dada, #bfe3e3, #d1ebeb, #e6f4f4, #f8fcfc
- Shades (toward black): #3d8f8f, #378181, #317272, #2b6464, #255656, #1f4747, #183939, #122b2b, #0c1d1d, #060e0e

## Harmonies

- Complementary: #9d4343
- Analogous: #439d70, #43709d
- Triadic: #9d439d, #9d9d43
- Split-complementary: #9d4370, #9d7043
- Tetradic: #70439d, #9d4343, #709d43

## Colors that go with #439d9d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #439d9d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Estate put Blush Pink beside #439d9d, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #439d9d: 6 real palettes, including Clean Beauty and Dusk, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #439d9d in 6 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #439d9d: 10 real palettes, including Peacock and Dusk, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #439d9d, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mint Modern put Orange beside #439d9d, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Indian Red** #cd5c5c [harmony: complementary] — Indian Red sits directly opposite #439d9d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/indianred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #378181 (4.55:1); AA: background → #292929 (4.54:1); AAA: text → #296060 (7.15:1)
- On black (#000000): 6.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #46a4a4 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/439d9d-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#439d9d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.