# #43988e

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43988e`
- RGB: rgb(67, 152, 142)
- HSL: hsl(173, 39%, 43%)
- OKLCH: oklch(0.625 0.084 184.9)
- Relative luminance: 0.256
- Nearest named color: Highlands (#449084, Δ 2.416) — https://brandsweets.com/colors/highlands
- Moods: neutral
- Page: https://brandsweets.com/colors/43988e

## Tints & shades

- Tints (toward white): #4caea2, #5cb7ad, #71c1b7, #83c9c0, #98d2cb, #aadad4, #bfe3df, #d1ebe8, #e6f4f2, #f8fcfb
- Shades (toward black): #3d8a81, #367c74, #306e67, #2a6059, #25554f, #1f4742, #193935, #132b28, #0c1c1a, #060e0d

## Harmonies

- Complementary: #98434d
- Analogous: #439864, #437898
- Triadic: #8e4398, #988e43
- Split-complementary: #984378, #986443
- Tetradic: #644398, #98434d, #789843

## Colors that go with #43988e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43988e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #43988e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #43988e in 8 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43988e: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #43988e, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Mint Modern and Campus put Orange beside #43988e, as the accent. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Campus (https://brandsweets.com/palettes/friendly#campus), Olympics (https://brandsweets.com/colors/brands/olympics-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #43988e in 8 real palettes, including Subaru's brand system and Confluent's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #43988e: 5 real palettes, including Fintech Trust and Lemon Squeezy's brand system, as the supporting colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #388077 (4.64:1); AA: background → #242424 (4.52:1); AAA: text → #2a6059 (7.2:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #49a79c (7.29:1)

## Curated palettes containing it

- **Coastal** (cool, light, clean) — #2a9d8f, #8ecae6, #e9c46a, #f7fafc, #1a2b3c — Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water. — tool: https://brandsweets.com/palettes/new/2a9d8f-8ecae6-e9c46a-f7fafc-1a2b3c — collection: https://brandsweets.com/palettes/cool
- **Diner** (retro, vivid, playful, bold) — #e63946, #2a9d8f, #f4d35e, #fffdf5, #1d1d1b — Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it. — tool: https://brandsweets.com/palettes/new/e63946-2a9d8f-f4d35e-fffdf5-1d1d1b — collection: https://brandsweets.com/palettes/retro

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43988e-a2bebe-d459a3-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43988e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.