# #43962c

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43962c`
- RGB: rgb(67, 150, 44)
- HSL: hsl(107, 55%, 38%)
- OKLCH: oklch(0.599 0.163 139.7)
- Relative luminance: 0.2319
- Nearest named color: Grass Is Greener (#3f9b0b, Δ 2.527) — https://brandsweets.com/colors/grass-is-greener
- Moods: neutral
- Page: https://brandsweets.com/colors/43962c

## Tints & shades

- Tints (toward white): #4dae32, #58c639, #6ccd51, #80d369, #94da81, #a8e198, #bce8b0, #d0efc8, #e4f6df, #f8fdf7
- Shades (toward black): #3d8a28, #367b24, #316f20, #2a5f1c, #255318, #204715, #193710, #132b0d, #0c1c08, #071005

## Harmonies

- Complementary: #7f2c96
- Analogous: #78962c, #2c964a
- Triadic: #2c4396, #962c43
- Split-complementary: #4a2c96, #962c78
- Tetradic: #2c7896, #7f2c96, #964a2c

## Colors that go with #43962c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43962c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #43962c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #43962c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43962c: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #43962c, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #43962c in 7 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #43962c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #43962c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3c8627 (4.53:1); AA: background → #1c1c1c (4.58:1); AAA: text → #2c631d (7.22:1)
- On black (#000000): 5.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4baa31 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43962c-a5bea2-7a4edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43962c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.