# #4393ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4393ef`
- RGB: rgb(67, 147, 239)
- HSL: hsl(212, 84%, 60%)
- OKLCH: oklch(0.657 0.158 253.9)
- Relative luminance: 0.2829
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 2.658) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4393ef

## Tints & shades

- Tints (toward white): #569ef0, #69a9f2, #77b1f3, #8abcf5, #9cc6f6, #afd1f8, #c2dcfa, #d0e4fb, #e3effd, #f6fafe
- Shades (toward black): #2783ec, #1476e6, #1268ca, #105bb2, #0d4d96, #0b3f7a, #093363, #062446, #04182f, #020a13

## Harmonies

- Complementary: #ef9f43
- Analogous: #43e9ef, #4943ef
- Triadic: #ef4393, #93ef43
- Split-complementary: #ef4943, #e9ef43
- Tetradic: #ef43e9, #ef9f43, #43ef49

## Colors that go with #4393ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4393ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Disney (https://brandsweets.com/colors/brands/disney-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #4393ef — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4393ef in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Qualcomm's brand system put Blue beside #4393ef, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #4393ef in 4 real palettes, including Render's brand system and Circuit, as the lead colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Circuit (https://brandsweets.com/palettes/technical#circuit), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/blueviolet
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4393ef: 7 real palettes, including Blue Mono and Carrefour's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4393ef in 4 real palettes, including NASCAR's brand system and JBL's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #4393ef in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1474e1 (4.55:1); AA: background → #292929 (4.61:1); AAA: text → #0f57a9 (7.1:1)
- On black (#000000): 6.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4d99ef (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4393ef-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4393ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.