# #43936e

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43936e`
- RGB: rgb(67, 147, 110)
- HSL: hsl(152, 37%, 42%)
- OKLCH: oklch(0.602 0.098 161.3)
- Relative luminance: 0.2319
- Nearest named color: Illuminati Green (#419168, Δ 0.951) — https://brandsweets.com/colors/illuminati-green
- Moods: neutral
- Page: https://brandsweets.com/colors/43936e

## Tints & shades

- Tints (toward white): #4da87d, #5bb38a, #70bd99, #81c5a5, #96cfb4, #abd8c3, #bde0d0, #d2eadf, #e3f2eb, #f8fcfa
- Shades (toward black): #3d8563, #377759, #326c51, #2b5e47, #25503c, #1f4232, #183427, #132a1f, #0d1c15, #060e0a

## Harmonies

- Complementary: #934368
- Analogous: #439346, #439093
- Triadic: #6e4393, #936e43
- Split-complementary: #934390, #934643
- Tetradic: #464393, #934368, #909343

## Colors that go with #43936e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43936e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #43936e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Chocolate** #d2691e [harmony, pool: triadic] — Chocolate completes a triad with #43936e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate
- **Copper** #b87333 [pool] — Designers have shipped Copper with #43936e: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #43936e in 8 real palettes, including Diner and Five Guys's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43936e: 7 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #43936e, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Olympics's brand system and Farmers Market put Orange beside #43936e, as the supporting colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b8161 (4.67:1); AA: background → #1c1c1c (4.57:1); AAA: text → #2d6249 (7.11:1)
- On black (#000000): 5.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4da87d (7.21:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43936e-a2beb4-d459ce-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43936e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.