# #438b13

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#438b13`
- RGB: rgb(67, 139, 19)
- HSL: hsl(96, 76%, 31%)
- OKLCH: oklch(0.568 0.163 136.6)
- Relative luminance: 0.1971
- Nearest named color: Forest Green (#228b22, Δ 2.155) — https://brandsweets.com/colors/forestgreen
- Moods: vivid
- Page: https://brandsweets.com/colors/438b13

## Tints & shades

- Tints (toward white): #52ab17, #5fc51b, #6fe123, #84e543, #98ea62, #aaed7d, #bef29c, #d3f6bc, #e5f9d7, #f9fef6
- Shades (toward black): #3d7e11, #387510, #32670e, #2b5a0c, #27510b, #204309, #1a3607, #132806, #0f1f04, #091202

## Harmonies

- Complementary: #5b138b
- Analogous: #7f8b13, #138b1f
- Triadic: #13438b, #8b1343
- Split-complementary: #1f138b, #8b137f
- Tetradic: #137f8b, #5b138b, #8b1f13

## Colors that go with #438b13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #438b13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #438b13: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #438b13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #438b13: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #438b13 in 8 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #438b13 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #438b13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #438b13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3f8212 (4.76:1); AA: background → #0f0f0f (4.51:1); AAA: text → #30630d (7.2:1)
- On black (#000000): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #52ab17 (7.2:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 1.54) — https://brandsweets.com/colors/brands/shakeshack-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/438b13-aabea2-5f4edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#438b13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.