# #43891a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43891a`
- RGB: rgb(67, 137, 26)
- HSL: hsl(98, 68%, 32%)
- OKLCH: oklch(0.563 0.157 136.9)
- Relative luminance: 0.1916
- Nearest named color: Overgrown Mausoleum (#448833, Δ 2.032) — https://brandsweets.com/colors/overgrown-mausoleum
- Moods: vivid
- Page: https://brandsweets.com/colors/43891a

## Tints & shades

- Tints (toward white): #51a720, #5ec125, #6ed831, #80dd4b, #96e269, #abe887, #bdeda1, #d2f3bf, #e4f8d8, #f9fdf6
- Shades (toward black): #3d7c18, #366f15, #326714, #2c5a11, #264d0f, #1f400c, #19330a, #152b08, #0f1e06, #081103

## Harmonies

- Complementary: #601a89
- Analogous: #7a891a, #1a8929
- Triadic: #1a4389, #891a43
- Split-complementary: #291a89, #891a7a
- Tetradic: #1a7a89, #601a89, #89291a

## Colors that go with #43891a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43891a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #43891a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #43891a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43891a: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #43891a in 9 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #43891a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #43891a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #43891a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #418519 (4.57:1); AA: background → #0a0a0a (4.56:1); AAA: text → #306313 (7.19:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #54ab21 (7.22:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 0.953) — https://brandsweets.com/colors/brands/shakeshack-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43891a-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43891a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.