# #438893

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#438893`
- RGB: rgb(67, 136, 147)
- HSL: hsl(188, 37%, 42%)
- OKLCH: oklch(0.586 0.071 209.1)
- Relative luminance: 0.2091
- Nearest named color: Arctic (#648589, Δ 3.447) — https://brandsweets.com/colors/arctic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/438893

## Tints & shades

- Tints (toward white): #4d9ca8, #5ba8b3, #70b3bd, #81bcc5, #96c7cf, #abd2d8, #bddce0, #d2e7ea, #e3f0f2, #f8fbfc
- Shades (toward black): #3d7b85, #376e77, #32646c, #2b585e, #254b50, #1f3e42, #183134, #13272a, #0d1a1c, #060d0e

## Harmonies

- Complementary: #934e43
- Analogous: #439376, #436193
- Triadic: #934388, #889343
- Split-complementary: #934361, #937643
- Tetradic: #764393, #934e43, #619343

## Colors that go with #438893

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #438893: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #438893: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #438893 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #438893: 6 real palettes, including Ink & Paper and Hershey's's brand system, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #438893 in 11 real palettes, including Redfin's brand system and Retro Pop, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #438893: 4 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #438893: 14 real palettes, including Peacock and Campus, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #438893: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3f7e88 (4.61:1); AA: background → #141414 (4.55:1); AAA: text → #2f5e65 (7.22:1)
- On black (#000000): 5.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #50a2af (7.13:1)

## Curated palettes containing it

- **Rain Garden** (spring, cool, muted, calm) — #4f8a8b, #a5c9a1, #f2b5a7, #f6f9f7, #1f3331 — Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading. — tool: https://brandsweets.com/palettes/new/4f8a8b-a5c9a1-f2b5a7-f6f9f7-1f3331 — collection: https://brandsweets.com/palettes/spring

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/438893-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#438893" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
