# #43871c

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43871c`
- RGB: rgb(67, 135, 28)
- HSL: hsl(98, 66%, 32%)
- OKLCH: oklch(0.557 0.154 136.9)
- Relative luminance: 0.1861
- Nearest named color: Overgrown Mausoleum (#448833, Δ 1.786) — https://brandsweets.com/colors/overgrown-mausoleum
- Moods: vivid
- Page: https://brandsweets.com/colors/43871c

## Tints & shades

- Tints (toward white): #52a522, #5fbe27, #6fd534, #81db4d, #96e16b, #abe788, #bdeca2, #d2f2c0, #e4f7d9, #f9fdf7
- Shades (toward black): #3d7b19, #376e17, #326615, #2c5912, #264c10, #203f0d, #19330a, #152a09, #0f1e06, #081103

## Harmonies

- Complementary: #601c87
- Analogous: #79871c, #1c872a
- Triadic: #1c4387, #871c43
- Split-complementary: #2a1c87, #871c79
- Tetradic: #1c7987, #601c87, #872a1c

## Colors that go with #43871c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43871c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #43871c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #43871c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43871c: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #43871c in 10 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #43871c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #43871c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #43871c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #41831b (4.68:1); AA: background → #080808 (4.5:1); AAA: text → #306114 (7.38:1)
- On black (#000000): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #54a923 (7.08:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 0.586) — https://brandsweets.com/colors/brands/shakeshack-com
- **Acer** — accent #40810c (Δ 1.886) — https://brandsweets.com/colors/brands/acer-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43871c-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43871c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.