# #438493

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#438493`
- RGB: rgb(67, 132, 147)
- HSL: hsl(191, 37%, 42%)
- OKLCH: oklch(0.576 0.07 214.7)
- Relative luminance: 0.198
- Nearest named color: Arctic (#648589, Δ 3.732) — https://brandsweets.com/colors/arctic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/438493

## Tints & shades

- Tints (toward white): #4d97a8, #5ba3b3, #70afbd, #81b9c5, #96c4cf, #abd0d8, #bddae0, #d2e6ea, #e3eff2, #f8fbfc
- Shades (toward black): #3d7885, #376b77, #32626c, #2b555e, #254850, #1f3c42, #182f34, #13262a, #0d191c, #060d0e

## Harmonies

- Complementary: #935243
- Analogous: #43937a, #435d93
- Triadic: #934384, #849343
- Split-complementary: #93435d, #937a43
- Tetradic: #7a4393, #935243, #5d9343

## Colors that go with #438493

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #438493: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Campus (https://brandsweets.com/palettes/friendly#campus), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #438493: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #438493 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #438493 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #438493: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #438493 in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #438493: 4 real palettes, including Deep Water and Telegram's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #438493: 15 real palettes, including Campus and Peacock, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock), Discover (https://brandsweets.com/colors/brands/discover-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #407e8c (4.58:1); AA: background → #0f0f0f (4.53:1); AAA: text → #305e69 (7.17:1)
- On black (#000000): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #57a1b2 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/438493-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#438493" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.