# #437d0d

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#437d0d`
- RGB: rgb(67, 125, 13)
- HSL: hsl(91, 81%, 27%)
- OKLCH: oklch(0.529 0.148 134.6)
- Relative luminance: 0.1589
- Nearest named color: Avocado (#568203, Δ 2.739) — https://brandsweets.com/colors/avocado
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/437d0d

## Tints & shades

- Tints (toward white): #549d10, #66bd14, #77de17, #89e92f, #9eed54, #b0f075, #c3f495, #d5f7b5, #e7fbd5, #fafef6
- Shades (toward black): #3e730c, #37660b, #325c0a, #2d5309, #284a08, #203c06, #1b3305, #162a04, #0f1c03, #0a1202

## Harmonies

- Complementary: #470d7d
- Analogous: #7b7d0d, #0d7d0f
- Triadic: #0d437d, #7d0d43
- Split-complementary: #0f0d7d, #7d0d7b
- Tetradic: #0d7b7d, #470d7d, #7d0f0d

## Colors that go with #437d0d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #437d0d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #437d0d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #437d0d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #437d0d, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #437d0d: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #437d0d in 11 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #437d0d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #437d0d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #34610a (7.34:1)
- On black (#000000): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #48860e (4.69:1); AA: background → #f5f5f5 (4.61:1); AAA: text → #5cab12 (7.29:1)

## Brands using this color

- **Acer** — accent #40810c (Δ 1.209) — https://brandsweets.com/colors/brands/acer-com
- **Bun** — primary #4d7c1b (Δ 1.477) — https://brandsweets.com/colors/brands/bun-sh
- **Bun** — accent #4d7c1b (Δ 1.477) — https://brandsweets.com/colors/brands/bun-sh

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/437d0d-acbea2-534edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#437d0d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.