# #435e7a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#435e7a`
- RGB: rgb(67, 94, 122)
- HSL: hsl(211, 29%, 37%)
- OKLCH: oklch(0.472 0.056 250)
- Relative luminance: 0.106
- Nearest named color: Deep Indigo (#4c567a, Δ 2.573) — https://brandsweets.com/colors/deep-indigo
- Moods: cool, muted
- Page: https://brandsweets.com/colors/435e7a

## Tints & shades

- Tints (toward white): #4e6d8d, #597ca1, #6b8bae, #7f9bb8, #96adc5, #a9bcd0, #bdccdb, #d1dbe6, #e5eaf1, #f8fafb
- Shades (toward black): #3e5670, #364c63, #314459, #2b3d4f, #263545, #1f2b38, #19232e, #141c24, #0d1217, #070a0d

## Harmonies

- Complementary: #7a5f43
- Analogous: #43797a, #44437a
- Triadic: #7a435d, #5d7a43
- Split-complementary: #7a4443, #797a43
- Tetradic: #7a4379, #7a5f43, #437a44

## Colors that go with #435e7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #435e7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #435e7a, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #435e7a: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #435e7a: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #435e7a in 15 real palettes, including Codecademy's brand system and Wendy's's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #435e7a: 4 real palettes, including Lamborghini's brand system and Venmo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #435e7a: 15 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #435e7a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #415b76 (7.04:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #57799e (4.63:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #7b98b7 (7.02:1)

## Curated palettes containing it

- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/435e7a-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#435e7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.