# #433c80

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#433c80`
- RGB: rgb(67, 60, 128)
- HSL: hsl(246, 36%, 37%)
- OKLCH: oklch(0.4 0.111 284.9)
- Relative luminance: 0.0598
- Nearest named color: Galactic Compass (#48357b, Δ 2.004) — https://brandsweets.com/colors/galactic-compass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/433c80

## Tints & shades

- Tints (toward white): #4e4695, #5950aa, #6b63b6, #7f78bf, #9690cb, #aaa5d5, #bdbade, #d1cee8, #e5e3f2, #f8f8fc
- Shades (toward black): #3e3776, #363168, #312c5e, #2c2753, #262249, #1f1c3b, #191731, #141226, #0d0b18, #07070e

## Harmonies

- Complementary: #7a803c
- Analogous: #3c5880, #653c80
- Triadic: #80433c, #3c8043
- Split-complementary: #80653c, #58803c
- Tetradic: #803c58, #7a803c, #3c8065

## Colors that go with #433c80

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #433c80's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #433c80, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #433c80 in 8 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #433c80: 13 real palettes, including Unilever's brand system and Hinge's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 15 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #433c80, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #433c80: 4 real palettes, including First Snow and Glacier, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #433c80 in 12 real palettes, including Nokia's brand system and Carrefour's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #433c80: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #756dba (4.65:1); AA: background → #b3b3b3 (4.56:1); AAA: text → #9690cb (7.15:1); AAA: background → #dedede (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/433c80-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#433c80" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.