# #43395b

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43395b`
- RGB: rgb(67, 57, 91)
- HSL: hsl(258, 23%, 29%)
- OKLCH: oklch(0.37 0.058 297)
- Relative luminance: 0.0487
- Nearest named color: Call It a Night (#42364c, Δ 2.582) — https://brandsweets.com/colors/call-it-a-night
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/43395b

## Tints & shades

- Tints (toward white): #534771, #645487, #74629d, #8778ab, #9b8eb8, #aba1c4, #bfb7d2, #d2cde0, #e6e3ed, #f9f9fb
- Shades (toward black): #3f3555, #382f4b, #332b45, #2c253c, #272135, #201b2c, #1c1826, #15121c, #100e16, #09080d

## Harmonies

- Complementary: #515b39
- Analogous: #39405b, #54395b
- Triadic: #5b4339, #395b43
- Split-complementary: #5b5439, #405b39
- Tetradic: #5b3940, #515b39, #395b54

## Colors that go with #43395b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #43395b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Astro (https://brandsweets.com/colors/brands/astro-build), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #43395b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #43395b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Blue** #0000ff [pool] — 10 real palettes, including Alaska Airlines's brand system and Dunkin''s brand system put Blue beside #43395b, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #43395b, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #43395b: 5 real palettes, including Open House and Clean Beauty, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #43395b: 6 real palettes, including Notion's brand system and Bramble. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #43395b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.63:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c6ca3 (4.53:1); AA: background → #ababab (4.63:1); AAA: text → #9e91ba (7.21:1); AAA: background → #d4d4d4 (7.17:1)

## Brands using this color

- **Harley-Davidson** — accent #383b5e (Δ 1.887) — https://brandsweets.com/colors/brands/harley-davidson-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43395b-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43395b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.