# #43116f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43116f`
- RGB: rgb(67, 17, 111)
- HSL: hsl(272, 73%, 25%)
- OKLCH: oklch(0.32 0.148 302.5)
- Relative luminance: 0.0274
- Nearest named color: Explorer of the Galaxies (#3a1f76, Δ 3.194) — https://brandsweets.com/colors/explorer-of-the-galaxies
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/43116f

## Tints & shades

- Tints (toward white): #56168d, #6b1cb0, #7e20cf, #8f34df, #a357e5, #b476ea, #c595ee, #d6b4f3, #e9d7f9, #faf6fe
- Shades (toward black): #3e1065, #380e5d, #330d54, #2d0c4b, #280a42, #200835, #1b072c, #150623, #10041a, #0b0312

## Harmonies

- Complementary: #3d6e11
- Analogous: #14116e, #6e116b
- Triadic: #6e4311, #116e43
- Split-complementary: #6b6e11, #116e14
- Tetradic: #6e1411, #3d6e11, #116b6e

## Colors that go with #43116f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43116f: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #43116f in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43116f: 5 real palettes, including Hinge's brand system and Bank of America's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #43116f, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #43116f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #43116f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #43116f in 3 real palettes, including Gillette's brand system and American Eagle's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #43116f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9c4ae3 (4.5:1); AA: background → #969696 (4.59:1); AAA: text → #b67bea (7.01:1); AAA: background → #bdbdbd (7.22:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43116f-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43116f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.