# #430557

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#430557`
- RGB: rgb(67, 5, 87)
- HSL: hsl(285, 89%, 18%)
- OKLCH: oklch(0.289 0.135 315.4)
- Relative luminance: 0.0199
- Nearest named color: Clairvoyant (#480656, Δ 1.255) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/430557

## Tints & shades

- Tints (toward white): #60077d, #7d0aa4, #9b0cca, #b80ef1, #c435f3, #cf5bf5, #da82f8, #e6a8fa, #f1cffc, #fcf5fe
- Shades (toward black): #3f0552, #370448, #340443, #2c033a, #290335, #250330, #1d0227, #1a0222, #120118, #0f0113

## Harmonies

- Complementary: #195705
- Analogous: #190557, #570542
- Triadic: #574205, #055742
- Split-complementary: #425705, #055719
- Tetradic: #571905, #195705, #054257

## Colors that go with #430557

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #430557: 7 real palettes, including Discover's brand system and Heinz's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #430557 in 4 real palettes, including Railway's brand system and Sorbet, as the supporting colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/lightpink
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Visa's brand system and Crest's brand system put Midnight Blue beside #430557, as the lead colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Crest (https://brandsweets.com/colors/brands/crest-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #430557: 4 real palettes, including First Snow and Opera's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Opera (https://brandsweets.com/colors/brands/opera-com), Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #430557 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #430557: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #430557's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #430557 in 3 real palettes, including American Eagle's brand system and Superhuman's brand system, as the lead colour. Seen in: American Eagle (https://brandsweets.com/colors/brands/ae-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb18f2 (4.53:1); AA: background → #8f8f8f (4.64:1); AAA: text → #d36af6 (7.16:1); AAA: background → #b3b3b3 (7.16:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/430557-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#430557" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.