# #430449

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#430449`
- RGB: rgb(67, 4, 73)
- HSL: hsl(295, 90%, 15%)
- OKLCH: oklch(0.277 0.124 324)
- Relative luminance: 0.0176
- Nearest named color: Romanic Scene (#3b0346, Δ 2.015) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/430449

## Tints & shades

- Tints (toward white): #67066f, #8f089b, #b30ac2, #d60ce9, #e42ff4, #e955f6, #ee7cf8, #f3a3fa, #f9cffc, #fef5fe
- Shades (toward black): #3e0444, #3a033f, #36033a, #310335, #2d0330, #240227, #1f0222, #1b021d, #160118, #120113

## Harmonies

- Complementary: #0a4904
- Analogous: #210449, #49042c
- Triadic: #494304, #044943
- Split-complementary: #2c4904, #044921
- Tetradic: #492104, #0a4904, #042c49

## Colors that go with #430449

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #430449, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #430449: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #430449: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #430449: 9 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #430449 in 4 real palettes, including Pastel Pop and Sorbet, as the lead colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/lightpink
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #430449, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Crest (https://brandsweets.com/colors/brands/crest-com), Visa (https://brandsweets.com/colors/brands/visa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #430449: 4 real palettes, including Sorbet and Opera's brand system, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #430449 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c90bda (4.54:1); AA: background → #8c8c8c (4.62:1); AAA: text → #e955f6 (7.09:1); AAA: background → #b0b0b0 (7.16:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/430449-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#430449" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.