# #43034a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43034a`
- RGB: rgb(67, 3, 74)
- HSL: hsl(294, 92%, 15%)
- OKLCH: oklch(0.277 0.126 323.4)
- Relative luminance: 0.0175
- Nearest named color: Romanic Scene (#3b0346, Δ 2.016) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/43034a

## Tints & shades

- Tints (toward white): #660571, #8e079d, #b108c4, #d40aeb, #e22cf6, #e754f8, #ed7bf9, #f2a2fb, #f8cefd, #fef5ff
- Shades (toward black): #3e0345, #3a0340, #35023b, #310236, #2c0231, #230227, #1f0122, #1b011d, #160118, #120114

## Harmonies

- Complementary: #0a4903
- Analogous: #1f0349, #49032d
- Triadic: #494203, #034942
- Split-complementary: #2d4903, #03491f
- Tetradic: #491f03, #0a4903, #032d49

## Colors that go with #43034a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #43034a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43034a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43034a: 8 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #43034a in 4 real palettes, including Pastel Pop and Sorbet, as the lead colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Sorbet (https://brandsweets.com/palettes/light#sorbet), Railway (https://brandsweets.com/colors/brands/railway-app), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/lightpink
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #43034a, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Crest (https://brandsweets.com/colors/brands/crest-com), Visa (https://brandsweets.com/colors/brands/visa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #43034a: 4 real palettes, including Opera's brand system and Sorbet, as the supporting colour. Seen in: Opera (https://brandsweets.com/colors/brands/opera-com), Sorbet (https://brandsweets.com/palettes/light#sorbet), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #43034a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #43034a: 3 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c709dc (4.5:1); AA: background → #8a8a8a (4.5:1); AAA: text → #e754f8 (7.02:1); AAA: background → #b0b0b0 (7.17:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43034a-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43034a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.