# #43004c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43004c`
- RGB: rgb(67, 0, 76)
- HSL: hsl(293, 100%, 15%)
- OKLCH: oklch(0.276 0.131 322.3)
- Relative luminance: 0.0172
- Nearest named color: Romanic Scene (#3b0346, Δ 2.097) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/43004c

## Tints & shades

- Tints (toward white): #680075, #9000a3, #b400cc, #d800f5, #e524ff, #ea4dff, #ef75ff, #f49eff, #f9ccff, #fef5ff
- Shades (toward black): #3f0047, #3b0042, #36003d, #320038, #2d0033, #240029, #200024, #1b001f, #170019, #120014

## Harmonies

- Complementary: #094d00
- Analogous: #1d004d, #4d002f
- Triadic: #4d4400, #004d44
- Split-complementary: #2f4d00, #004d1d
- Tetradic: #4d1d00, #094d00, #002f4d

## Colors that go with #43004c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #43004c, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #43004c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #43004c: 6 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #43004c, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Crest (https://brandsweets.com/colors/brands/crest-com), Visa (https://brandsweets.com/colors/brands/visa-com). — https://brandsweets.com/colors/midnightblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #43004c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #43004c: 3 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #43004c in 3 real palettes, including Pastel Pop and Railway's brand system, as the lead colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Railway (https://brandsweets.com/colors/brands/railway-app), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/lightpink
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #43004c: 3 real palettes, including First Snow and Opera's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Opera (https://brandsweets.com/colors/brands/opera-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.64:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb00e6 (4.68:1); AA: background → #8a8a8a (4.53:1); AAA: text → #ea4dff (7:1); AAA: background → #b0b0b0 (7.21:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43004c-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43004c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.