# #412348

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#412348`
- RGB: rgb(65, 35, 72)
- HSL: hsl(289, 35%, 21%)
- OKLCH: oklch(0.312 0.074 319.8)
- Relative luminance: 0.0279
- Nearest named color: Murasaki (#4f284b, Δ 3.397) — https://brandsweets.com/colors/murasaki
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/412348

## Tints & shades

- Tints (toward white): #5a3064, #703c7c, #894997, #a05aaf, #b075bd, #be8dc8, #cda9d6, #ddc4e3, #ebddee, #fbf8fc
- Shades (toward black): #3b1f41, #381e3e, #321b37, #2c1730, #28162d, #221226, #1c0f1f, #160c18, #130a15, #0c070e

## Harmonies

- Complementary: #2a4823
- Analogous: #2f2348, #48233c
- Triadic: #484123, #234841
- Split-complementary: #3c4823, #23482f
- Tetradic: #482f23, #2a4823, #233c48

## Colors that go with #412348

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #412348: softer than #000 and cool enough to feel like part of the same palette. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #412348: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #412348 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #412348 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #412348's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #412348: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #412348 in 6 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #412348, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a05aaf (4.58:1); AA: background → #969696 (4.55:1); AAA: text → #b883c3 (7.07:1); AAA: background → #bdbdbd (7.17:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/412348-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#412348" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.