# #40d3ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40d3ed`
- RGB: rgb(64, 211, 237)
- HSL: hsl(189, 83%, 59%)
- OKLCH: oklch(0.802 0.125 212.2)
- Relative luminance: 0.5379
- Nearest named color: darkturquoise (#00ced1, Δ 4.611) — https://brandsweets.com/colors/darkturquoise
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/40d3ed

## Tints & shades

- Tints (toward white): #52d7ef, #65dcf1, #78e0f2, #8ae4f4, #9de9f6, #abecf7, #bef0f9, #d0f4fb, #e3f9fc, #f6fdfe
- Shades (toward black): #28ceeb, #15c2e0, #13adc9, #1095ad, #0e8195, #0b6979, #095562, #073c46, #04282f, #021013

## Harmonies

- Complementary: #ed5a40
- Analogous: #40edb0, #407ced
- Triadic: #ed40d3, #d3ed40
- Split-complementary: #ed407c, #edb040
- Tetradic: #b040ed, #ed5a40, #7ced40

## Colors that go with #40d3ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #40d3ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #40d3ed in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #40d3ed: 5 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #40d3ed in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #40d3ed: 4 real palettes, including Glacier and Astro's brand system, as the lead colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #40d3ed in 11 real palettes, including Boeing's brand system and Crayon Box, as the text colour against it. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Astro (https://brandsweets.com/colors/brands/astro-build), Mint Chip (https://brandsweets.com/palettes/light#mint-chip). — https://brandsweets.com/colors/taupe
- **Salmon** #fa8072 [harmony: complementary] — Salmon sits directly opposite #40d3ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/salmon
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #40d3ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e8195 (4.57:1); AA: background → #4f4f4f (4.59:1); AAA: text → #0a6170 (7.1:1); AAA: background → #333333 (7.07:1)
- On black (#000000): 11.76:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40d3ed-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40d3ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.