# #40bedd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40bedd`
- RGB: rgb(64, 190, 221)
- HSL: hsl(192, 70%, 56%)
- OKLCH: oklch(0.746 0.116 217.8)
- Relative luminance: 0.4314
- Nearest named color: Blue Martini (#52b4d3, Δ 2.756) — https://brandsweets.com/colors/blue-martini
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/40bedd

## Tints & shades

- Tints (toward white): #52c4e0, #63cae3, #79d1e7, #8ad7ea, #9bdded, #ade3f0, #bee9f4, #d4f0f7, #e5f6fa, #f6fcfd
- Shades (toward black): #2bb7da, #23a7c7, #1f91ad, #1b7f98, #176d82, #135b6c, #0f4857, #0b333d, #072127, #030e11

## Harmonies

- Complementary: #dd6040
- Analogous: #40ddae, #406fdd
- Triadic: #dd40be, #bedd40
- Split-complementary: #dd406f, #ddae40
- Tetradic: #ae40dd, #dd6040, #6fdd40

## Colors that go with #40bedd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #40bedd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #40bedd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40bedd: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #40bedd: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Kraken's brand system put Midnight Blue beside #40bedd, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #40bedd in 10 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #40bedd in 11 real palettes, including Cursor's brand system and Astro's brand system, as the text colour against it. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Astro (https://brandsweets.com/colors/brands/astro-build), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #40bedd: 4 real palettes, including Oatly's brand system and Resort, as the supporting colour. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Resort (https://brandsweets.com/palettes/light#resort), Still Water (https://brandsweets.com/palettes/cool#still-water), Mint Chip (https://brandsweets.com/palettes/light#mint-chip). — https://brandsweets.com/colors/wheat

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1b7f98 (4.63:1); AA: background → #424242 (4.61:1); AAA: text → #145e71 (7.32:1); AAA: background → #242424 (7.12:1)
- On black (#000000): 9.63:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Riot Games** — accent #0bc4e2 (Δ 1.972) — https://brandsweets.com/colors/brands/riotgames-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40bedd-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40bedd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.