# #40baae

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40baae`
- RGB: rgb(64, 186, 174)
- HSL: hsl(174, 49%, 49%)
- OKLCH: oklch(0.719 0.108 185.8)
- Relative luminance: 0.3926
- Nearest named color: Emerald Bliss (#4cbdac, Δ 1.299) — https://brandsweets.com/colors/emerald-bliss
- Moods: neutral
- Page: https://brandsweets.com/colors/40baae

## Tints & shades

- Tints (toward white): #50c3b8, #63cabf, #76d0c7, #89d7cf, #9cddd7, #abe2dd, #bee9e5, #d1efec, #e4f6f4, #f7fcfc
- Shades (toward black): #3baba0, #34988e, #2f8980, #28766e, #236760, #1d544e, #174440, #11312e, #0c2220, #050f0e

## Harmonies

- Complementary: #ba404c
- Analogous: #40ba71, #4089ba
- Triadic: #ae40ba, #baae40
- Split-complementary: #ba4089, #ba7140
- Tetradic: #7140ba, #ba404c, #89ba40

## Colors that go with #40baae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #40baae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #40baae, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #40baae in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #40baae in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Warp (https://brandsweets.com/colors/brands/warp-dev), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40baae: 5 real palettes, including Open House and Coca-Cola's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #40baae, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #40baae, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #40baae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2c8179 (4.64:1); AA: background → #3d3d3d (4.58:1); AAA: text → #215f59 (7.38:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.85:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40baae-a2bebe-d459a1-1f292d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40baae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.