# #40ad01

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40ad01`
- RGB: rgb(64, 173, 1)
- HSL: hsl(98, 99%, 34%)
- OKLCH: oklch(0.658 0.206 138.8)
- Relative luminance: 0.3098
- Nearest named color: Botanical Garden (#44aa11, Δ 1.032) — https://brandsweets.com/colors/botanical-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/40ad01

## Tints & shades

- Tints (toward white): #4bcb01, #58ef01, #68fe10, #7efe34, #91fe52, #a5fe71, #bbfe94, #cfffb3, #e5ffd6, #f9fff5
- Shades (toward black): #3a9d01, #358e01, #2f7f01, #297001, #246000, #1e5100, #184200, #133300, #0d2400, #081400

## Harmonies

- Complementary: #6e01ad
- Analogous: #96ad01, #01ad18
- Triadic: #0140ad, #ad0140
- Split-complementary: #1801ad, #ad0196
- Tetradic: #0196ad, #6e01ad, #ad1801

## Colors that go with #40ad01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #40ad01, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Taupe** #483c32 [pool] — Taupe is paired with #40ad01 in 9 real palettes, including Acer's brand system and Obsidian's brand system, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #40ad01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #40ad01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #40ad01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #40ad01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #40ad01 in 3 real palettes, including Playground and Learning App, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/darkorange
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #40ad01: 3 real palettes, including Playground and Spline's brand system, as the supporting colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #318401 (4.74:1); AA: background → #303030 (4.52:1); AAA: text → #266501 (7.13:1); AAA: background → #030303 (7.07:1)
- On black (#000000): 7.2:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40ad01-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40ad01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.