# #409c77

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#409c77`
- RGB: rgb(64, 156, 119)
- HSL: hsl(156, 42%, 43%)
- OKLCH: oklch(0.627 0.105 163.9)
- Relative luminance: 0.262
- Nearest named color: Bulma Hair (#359e6b, Δ 2.194) — https://brandsweets.com/colors/bulma-hair
- Moods: neutral
- Page: https://brandsweets.com/colors/409c77

## Tints & shades

- Tints (toward white): #48b187, #58bb94, #6ec4a2, #80cbad, #96d4bb, #a8dcc7, #bee4d5, #d0ece1, #e6f5ef, #f8fcfa
- Shades (toward black): #3a8d6c, #347f61, #2e7056, #28624b, #235742, #1e4837, #183a2c, #122b21, #0c1d16, #060e0b

## Harmonies

- Complementary: #9c4064
- Analogous: #409c49, #40929c
- Triadic: #77409c, #9c7740
- Split-complementary: #9c4092, #9c4940
- Tetradic: #49409c, #9c4064, #929c40

## Colors that go with #409c77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #409c77: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #409c77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Unity's brand system put Blue beside #409c77, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Chocolate** #d2691e [harmony, pool: triadic] — Chocolate completes a triad with #409c77 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **Copper** #b87333 [pool] — Designers have shipped Copper with #409c77: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #409c77 in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #409c77: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #409c77, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #358264 (4.64:1); AA: background → #242424 (4.61:1); AAA: text → #28624b (7.15:1)
- On black (#000000): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #44a77f (7.08:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/409c77-a2beb6-d459c6-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#409c77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.