# #409aa0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#409aa0`
- RGB: rgb(64, 154, 160)
- HSL: hsl(184, 43%, 44%)
- OKLCH: oklch(0.635 0.085 201.3)
- Relative luminance: 0.2674
- Nearest named color: Baltic (#279d9f, Δ 1.583) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/409aa0

## Tints & shades

- Tints (toward white): #47acb3, #5bb7be, #6dbfc5, #83c9ce, #95d1d5, #a7d9dc, #bde2e5, #d0eaec, #e5f4f5, #f8fcfc
- Shades (toward black): #3a8c92, #347e83, #2f7075, #296266, #235458, #1d4649, #17383a, #112a2c, #0c1c1d, #060e0f

## Harmonies

- Complementary: #a04640
- Analogous: #40a077, #406aa0
- Triadic: #a0409a, #9aa040
- Split-complementary: #a0406a, #a07740
- Tetradic: #7740a0, #a04640, #6aa040

## Colors that go with #409aa0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #409aa0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #409aa0: 6 real palettes, including Clean Beauty and Dusk, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #409aa0 in 6 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #409aa0: 11 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and Tide Pool put Midnight Blue beside #409aa0, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Campus put Orange beside #409aa0, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Olympics (https://brandsweets.com/colors/brands/olympics-com), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #409aa0 in 6 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Indian Red** #cd5c5c [harmony: complementary] — Indian Red sits directly opposite #409aa0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/indianred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #347e83 (4.71:1); AA: background → #262626 (4.57:1); AAA: text → #275f62 (7.24:1)
- On black (#000000): 6.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #44a5ab (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/409aa0-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#409aa0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.