# #4098fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4098fc`
- RGB: rgb(64, 152, 252)
- HSL: hsl(212, 97%, 62%)
- OKLCH: oklch(0.675 0.17 254)
- Relative luminance: 0.3057
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 2.678) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4098fc

## Tints & shades

- Tints (toward white): #54a3fc, #63abfd, #77b6fd, #86befd, #9bc9fd, #afd4fe, #bedcfe, #d2e7fe, #e1efff, #f5faff
- Shades (toward black): #2288fc, #0477fb, #036be2, #035dc4, #034fa6, #024088, #023269, #012650, #011832, #000a14

## Harmonies

- Complementary: #fca440
- Analogous: #40f6fc, #4640fc
- Triadic: #fc4098, #98fc40
- Split-complementary: #fc4640, #f6fc40
- Tetradic: #fc40f6, #fca440, #40fc46

## Colors that go with #4098fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4098fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #4098fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Tomato** #ff6347 [harmony, pool: triadic] — Tomato completes a triad with #4098fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Substack (https://brandsweets.com/colors/brands/substack-com), Abstract (https://brandsweets.com/colors/brands/abstract-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #4098fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #4098fc in 8 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Qualcomm's brand system put Blue beside #4098fc, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #4098fc in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4098fc: 6 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0470ec (4.63:1); AA: background → #2e2e2e (4.6:1); AAA: text → #0353b0 (7.32:1); AAA: background → #000000 (7.11:1)
- On black (#000000): 7.11:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **AMD** — secondary #2899ff (Δ 1.27) — https://brandsweets.com/colors/brands/amd-com
- **Apple** — secondary #2997ff (Δ 1.381) — https://brandsweets.com/colors/brands/apple-com
- **Figma** — accent #0d99ff (Δ 1.996) — https://brandsweets.com/colors/brands/figma

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4098fc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4098fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.