# #408cf7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#408cf7`
- RGB: rgb(64, 140, 247)
- HSL: hsl(215, 92%, 61%)
- OKLCH: oklch(0.646 0.177 257.6)
- Relative luminance: 0.2656
- Nearest named color: dodgerblue (#1e90ff, Δ 2.025) — https://brandsweets.com/colors/dodgerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/408cf7

## Tints & shades

- Tints (toward white): #5498f8, #62a1f8, #76adf9, #89b8fa, #9dc4fb, #accdfc, #bfd9fc, #d3e5fd, #e2edfe, #f5f9ff
- Shades (toward black): #237bf6, #0a6cf5, #095fd7, #0852ba, #0747a2, #063a84, #042d67, #032049, #021631, #010914

## Harmonies

- Complementary: #f7ab40
- Analogous: #40e8f7, #4f40f7
- Triadic: #f7408c, #8cf740
- Split-complementary: #f74f40, #e8f740
- Tetradic: #f740e8, #f7ab40, #40f74f

## Colors that go with #408cf7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #408cf7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Disney (https://brandsweets.com/colors/brands/disney-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #408cf7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Red** #ff0000 [harmony, pool: triadic] — Red completes a triad with #408cf7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Vercel (https://brandsweets.com/colors/brands/vercel), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/red
- **Amber** #ffbf00 [pool] — Amber is paired with #408cf7 in 11 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #408cf7, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #408cf7: 9 real palettes, including Blue Mono and Carrefour's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #408cf7 in 8 real palettes, including Behance's brand system and NASCAR's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #408cf7 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0f6ff5 (4.55:1); AA: background → #262626 (4.55:1); AAA: text → #0852ba (7.18:1)
- On black (#000000): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5498f8 (7.22:1)

## Brands using this color

- **Google** — primary #4285f4 (Δ 1.787) — https://brandsweets.com/colors/brands/google-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/408cf7-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#408cf7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.