# #405eba

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#405eba`
- RGB: rgb(64, 94, 186)
- HSL: hsl(225, 49%, 49%)
- OKLCH: oklch(0.509 0.149 267.3)
- Relative luminance: 0.1264
- Nearest named color: Denim (#1560bd, Δ 3.239) — https://brandsweets.com/colors/denim
- Moods: cool, modern
- Page: https://brandsweets.com/colors/405eba

## Tints & shades

- Tints (toward white): #506dc3, #637dca, #768dd0, #899dd7, #9cacdd, #abb9e2, #bec9e9, #d1d9ef, #e4e9f6, #f7f9fc
- Shades (toward black): #3b57ab, #344d98, #2f4589, #283c76, #233467, #1d2a54, #172344, #111931, #0c1122, #05080f

## Harmonies

- Complementary: #ba9c40
- Analogous: #409cba, #5e40ba
- Triadic: #ba405e, #5eba40
- Split-complementary: #ba5e40, #9cba40
- Tetradic: #ba409c, #ba9c40, #40ba5e

## Colors that go with #405eba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #405eba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #405eba — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #405eba in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #405eba, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #405eba: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #405eba in 19 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #405eba: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #405eba: 6 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3853a3 (7.16:1)
- On black (#000000): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5873c6 (4.68:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #7e93d3 (7:1)

## Brands using this color

- **Campbell's** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 1.031) — https://brandsweets.com/colors/brands/warnerbros-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/405eba-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#405eba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.