# #4059bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4059bf`
- RGB: rgb(64, 89, 191)
- HSL: hsl(228, 50%, 50%)
- OKLCH: oklch(0.502 0.162 269.4)
- Relative luminance: 0.12
- Nearest named color: Denim (#1560bd, Δ 3.528) — https://brandsweets.com/colors/denim
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4059bf

## Tints & shades

- Tints (toward white): #536ac6, #667acc, #7588d1, #8898d7, #9ca9de, #afb9e4, #c2caeb, #d1d7f0, #e4e8f6, #f7f8fc
- Shades (toward black): #3950ac, #34499d, #2e408a, #29397a, #223067, #1c2754, #172045, #111732, #0b1022, #05070f

## Harmonies

- Complementary: #bfa640
- Analogous: #4099bf, #6640bf
- Triadic: #bf4059, #59bf40
- Split-complementary: #bf6640, #99bf40
- Tetradic: #bf4099, #bfa640, #40bf66

## Colors that go with #4059bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4059bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4059bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4059bf in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #4059bf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4059bf: 8 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4059bf in 19 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4059bf: 6 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4059bf: 6 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3950ac (7.2:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b70c8 (4.6:1); AA: background → #dedede (4.59:1); AAA: text → #8192d5 (7.01:1)

## Brands using this color

- **Campbell's** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 1.869) — https://brandsweets.com/colors/brands/warnerbros-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4059bf-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4059bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.