# #40586d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40586d`
- RGB: rgb(64, 88, 109)
- HSL: hsl(208, 26%, 34%)
- OKLCH: oklch(0.45 0.045 245.4)
- Relative luminance: 0.0917
- Nearest named color: Atlantis (#336172, Δ 2.833) — https://brandsweets.com/colors/atlantis
- Moods: cool, muted
- Page: https://brandsweets.com/colors/40586d

## Tints & shades

- Tints (toward white): #4b6881, #597a97, #6889a6, #7e9bb4, #92aabf, #a5b9ca, #bccad7, #cfd9e3, #e5ebf0, #f9fafb
- Shades (toward black): #3a5064, #35495a, #2f4150, #2a3947, #24313d, #1e2a33, #19222a, #131a20, #0d1216, #080a0d

## Harmonies

- Complementary: #6d5540
- Analogous: #406d6c, #40426d
- Triadic: #6d4058, #586d40
- Split-complementary: #6d4042, #6d6c40
- Tetradic: #6c406d, #6d5540, #426d40

## Colors that go with #40586d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #40586d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 7 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #40586d, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #40586d: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #40586d: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #40586d in 8 real palettes, including Codecademy's brand system and Gemstone, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40586d: 14 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #40586d: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #40586d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #597a97 (4.66:1); AA: background → #cccccc (4.61:1); AAA: text → #7e9bb4 (7.23:1); AAA: background → #fafafa (7.1:1)

## Brands using this color

- **HP** — secondary #485571 (Δ 1.656) — https://brandsweets.com/colors/brands/hp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40586d-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40586d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.