# #40544e

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40544e`
- RGB: rgb(64, 84, 78)
- HSL: hsl(162, 14%, 29%)
- OKLCH: oklch(0.427 0.027 174.7)
- Relative luminance: 0.0798
- Nearest named color: All Nighter (#455454, Δ 1.296) — https://brandsweets.com/colors/all-nighter
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/40544e

## Tints & shades

- Tints (toward white): #4f6961, #5e7d74, #6e9187, #82a197, #96b0a8, #a8bdb7, #bccdc8, #d0dcd8, #e5ebe9, #f9fbfa
- Shades (toward black): #3b4e49, #354641, #30403b, #2a3733, #25312e, #1f2926, #1a2320, #141a18, #0f1413, #090c0b

## Harmonies

- Complementary: #544046
- Analogous: #405444, #405054
- Triadic: #4e4054, #544e40
- Split-complementary: #544050, #544440
- Tetradic: #444054, #544046, #505440

## Colors that go with #40544e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 7 real palettes, including Jeep's brand system and Rolex's brand system put Blue beside #40544e, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #40544e: 4 real palettes, including Paper & Pine and Dusk, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #40544e: 4 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #40544e in 4 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40544e: 6 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #40544e in 5 real palettes, including Neon's brand system and Chime's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), Docker (https://brandsweets.com/colors/brands/docker-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/emerald-green
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #40544e in 4 real palettes, including Fireside and Disney's brand system, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Disney (https://brandsweets.com/colors/brands/disney-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #40544e was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.09:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e7d74 (4.66:1); AA: background → #c2c2c2 (4.54:1); AAA: text → #7c9c93 (7.03:1); AAA: background → #f0f0f0 (7.1:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40544e-a2beb9-d459b9-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40544e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.