# #40516d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40516d`
- RGB: rgb(64, 81, 109)
- HSL: hsl(217, 26%, 34%)
- OKLCH: oklch(0.433 0.051 260.2)
- Relative luminance: 0.0808
- Nearest named color: Bluedgeons (#324c64, Δ 2.874) — https://brandsweets.com/colors/bluedgeons
- Moods: cool, muted
- Page: https://brandsweets.com/colors/40516d

## Tints & shades

- Tints (toward white): #4b6081, #597197, #6880a6, #7e93b4, #92a3bf, #a5b3ca, #bcc6d7, #cfd6e3, #e5e9f0, #f9fafb
- Shades (toward black): #3a4a64, #35435a, #2f3c50, #2a3547, #242e3d, #1e2633, #191f2a, #131820, #0d1116, #080a0d

## Harmonies

- Complementary: #6d5c40
- Analogous: #40686d, #45406d
- Triadic: #6d4051, #516d40
- Split-complementary: #6d4540, #686d40
- Tetradic: #6d4068, #6d5c40, #406d45

## Colors that go with #40516d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #40516d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #40516d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #40516d, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #40516d: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #40516d in 10 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40516d: 13 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #40516d in 5 real palettes, including Open House and Fireside, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside), Disney (https://brandsweets.com/colors/brands/disney-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #40516d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e78a1 (4.68:1); AA: background → #c2c2c2 (4.51:1); AAA: text → #8598b7 (7.17:1); AAA: background → #f0f0f0 (7.04:1)

## Brands using this color

- **HP** — secondary #485571 (Δ 1.812) — https://brandsweets.com/colors/brands/hp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40516d-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40516d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.