# #404e32

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404e32`
- RGB: rgb(64, 78, 50)
- HSL: hsl(90, 22%, 25%)
- OKLCH: oklch(0.404 0.048 129.9)
- Relative luminance: 0.0677
- Nearest named color: Hōjicha (#424f3b, Δ 1.39) — https://brandsweets.com/colors/hojicha
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/404e32

## Tints & shades

- Tints (toward white): #526440, #667c50, #78925d, #8aa470, #9eb389, #b0c19f, #c2cfb4, #d4ddca, #e8ede3, #fafbf9
- Shades (toward black): #3b482e, #36412a, #303b26, #2b3522, #262f1e, #1f2518, #1a1f14, #141910, #0f130c, #0a0c08

## Harmonies

- Complementary: #40324e
- Analogous: #4e4e32, #324e32
- Triadic: #32404e, #4e3240
- Split-complementary: #32324e, #4e324e
- Tetradic: #324e4e, #40324e, #4e3232

## Colors that go with #404e32

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #404e32's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Jeep's brand system and Rolex's brand system put Blue beside #404e32, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #404e32, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #404e32: 5 real palettes, including Desert Road and Notion's brand system, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #404e32: 4 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #404e32 in 6 real palettes, including Neon's brand system and Chime's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #404e32 in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Cream** #fffdd0 [role] — Cream is the surface #404e32 wants: a warm off-white that shares its undertone, so #404e32 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #667c50 (4.56:1); AA: background → #bababa (4.6:1); AAA: text → #829e67 (7.04:1); AAA: background → #e6e6e6 (7.15:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404e32-adbea2-514edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404e32" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.