# #404e13

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404e13`
- RGB: rgb(64, 78, 19)
- HSL: hsl(74, 61%, 19%)
- OKLCH: oklch(0.399 0.083 121.9)
- Relative luminance: 0.0659
- Nearest named color: Godzilla (#3c4d03, Δ 1.3) — https://brandsweets.com/colors/godzilla
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/404e13

## Tints & shades

- Tints (toward white): #5b6f1b, #769023, #91b12b, #abce36, #b8d657, #c5dd73, #d2e594, #e0edb5, #eef5d6, #fcfdf7
- Shades (toward black): #3d4a12, #364210, #333e0f, #2c350d, #29310c, #22290a, #1e2509, #181d07, #141906, #0e1004

## Harmonies

- Complementary: #21134e
- Analogous: #4e3e13, #234e13
- Triadic: #13404e, #4e1340
- Split-complementary: #13234e, #3e134e
- Tetradic: #134e3e, #21134e, #4e1323

## Colors that go with #404e13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #404e13, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #404e13 in 5 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #404e13 in 4 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #404e13: 4 real palettes, including Bookshop and Domino's's brand system, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Domino's (https://brandsweets.com/colors/brands/dominos-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #404e13: 8 real palettes, including Pine & Birch and Stone, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Blue Violet** #8a2be2 [harmony: complementary] — Blue Violet sits directly opposite #404e13 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/blueviolet
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #404e13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #404e13 wants: a warm off-white that shares its undertone, so #404e13 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #697f1f (4.66:1); AA: background → #b8b8b8 (4.57:1); AAA: text → #84a027 (7.04:1); AAA: background → #e3e3e3 (7.06:1)

## Curated palettes containing it

- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404e13-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404e13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.