# #404868

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404868`
- RGB: rgb(64, 72, 104)
- HSL: hsl(228, 24%, 33%)
- OKLCH: oklch(0.409 0.055 273)
- Relative luminance: 0.0672
- Nearest named color: Bonne Nuit (#3a4866, Δ 0.966) — https://brandsweets.com/colors/bonne-nuit
- Moods: cool, muted
- Page: https://brandsweets.com/colors/404868

## Tints & shades

- Tints (toward white): #4e577e, #596491, #6a76a4, #7d87b0, #939cbd, #a6adc9, #bdc2d6, #d0d3e2, #e6e8ef, #f9f9fb
- Shades (toward black): #3a415f, #343b55, #2f344c, #292e42, #25293c, #1f2333, #191c29, #131620, #0e0f16, #08090d

## Harmonies

- Complementary: #686040
- Analogous: #405c68, #4c4068
- Triadic: #684048, #486840
- Split-complementary: #684c40, #5c6840
- Tetradic: #68405c, #686040, #40684c

## Colors that go with #404868

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #404868's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #404868, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #404868: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #404868, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #404868: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #404868 in 9 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #404868: 14 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #404868: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.96:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6773a2 (4.55:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #8d96b9 (7.2:1); AAA: background → #e6e6e6 (7.18:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404868-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404868" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.