# #404582

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404582`
- RGB: rgb(64, 69, 130)
- HSL: hsl(235, 34%, 38%)
- OKLCH: oklch(0.417 0.101 277.6)
- Relative luminance: 0.0696
- Nearest named color: Evening Magic (#363e7d, Δ 2.692) — https://brandsweets.com/colors/evening-magic
- Moods: cool, muted
- Page: https://brandsweets.com/colors/404582

## Tints & shades

- Tints (toward white): #4a5096, #545bab, #696fb5, #7d83bf, #9296c9, #a6aad3, #bbbedd, #cfd1e7, #e4e5f2, #f8f8fc
- Shades (toward black): #3b4078, #34396a, #2f3360, #282c52, #232648, #1e213e, #181a30, #131426, #0c0d18, #07070e

## Harmonies

- Complementary: #827c40
- Analogous: #406682, #5b4082
- Triadic: #824045, #458240
- Split-complementary: #825b40, #668240
- Tetradic: #824066, #827c40, #40825b

## Colors that go with #404582

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #404582's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 7 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #404582, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #404582: 4 real palettes, including Blue Mono and Blizzard's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #404582 in 13 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #404582: 15 real palettes, including Unilever's brand system and HP's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #404582: 4 real palettes, including Datadog's brand system and Nintendo's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 19 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #404582, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #404582: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #696fb5 (4.54:1); AA: background → #bababa (4.52:1); AAA: text → #8e93c7 (7.15:1); AAA: background → #e6e6e6 (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404582-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404582" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.