# #404412

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404412`
- RGB: rgb(64, 68, 18)
- HSL: hsl(65, 58%, 17%)
- OKLCH: oklch(0.372 0.07 113.7)
- Relative luminance: 0.0527
- Nearest named color: Alligator Gladiator (#444411, Δ 0.661) — https://brandsweets.com/colors/alligator-gladiator
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/404412

## Tints & shades

- Tints (toward white): #5f651b, #7d8523, #9ba52c, #b9c534, #c8d256, #d2db76, #dde396, #e7ecb6, #f2f4d7, #fcfdf7
- Shades (toward black): #3d4011, #35380f, #31340e, #2d300d, #2a2c0c, #22240a, #1e2009, #1a1c07, #131405, #0f1004

## Harmonies

- Complementary: #161244
- Analogous: #443012, #274412
- Triadic: #124044, #441240
- Split-complementary: #122744, #301244
- Tetradic: #124430, #161244, #441227

## Colors that go with #404412

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #404412: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #404412, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #404412, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #404412: 5 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #404412 in 7 real palettes, including Dunkin''s brand system and MAC Cosmetics's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #404412: 4 real palettes, including Astro's brand system and Vimeo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #404412: 6 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Cream** #fffdd0 [role] — Cream is the surface #404412 wants: a warm off-white that shares its undertone, so #404412 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757d21 (4.71:1); AA: background → #adadad (4.56:1); AAA: text → #949d2a (7.12:1); AAA: background → #d6d6d6 (7.04:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404412-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404412" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.