# #404040

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#404040`
- RGB: rgb(64, 64, 64)
- HSL: hsl(0, 0%, 25%)
- OKLCH: oklch(0.371 0 0)
- Relative luminance: 0.0513
- Nearest named color: Black Panther (#424242, Δ 0.76) — https://brandsweets.com/colors/black-panther
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/404040

## Tints & shades

- Tints (toward white): #525252, #666666, #787878, #8a8a8a, #9e9e9e, #b0b0b0, #c2c2c2, #d4d4d4, #e8e8e8, #fafafa
- Shades (toward black): #3b3b3b, #363636, #303030, #2b2b2b, #262626, #1f1f1f, #1a1a1a, #141414, #0f0f0f, #0a0a0a

## Harmonies

- Complementary: #404040
- Analogous: #404040, #404040
- Triadic: #404040, #404040
- Split-complementary: #404040, #404040
- Tetradic: #404040, #404040, #404040

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757575 (4.56:1); AA: background → #ababab (4.52:1); AAA: text → #969696 (7.1:1); AAA: background → #d6d6d6 (7.13:1)

## Curated palettes containing it

- **Nursery** (light, muted, friendly) — #f4a6a0, #a8d8ea, #ffd97d, #fef9f3, #4a3f3a — Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black. — tool: https://brandsweets.com/palettes/new/f4a6a0-a8d8ea-ffd97d-fef9f3-4a3f3a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/404040-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#404040" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.