# #403281

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#403281`
- RGB: rgb(64, 50, 129)
- HSL: hsl(251, 44%, 35%)
- OKLCH: oklch(0.379 0.128 286.8)
- Relative luminance: 0.0496
- Nearest named color: Galactic Compass (#48357b, Δ 2.032) — https://brandsweets.com/colors/galactic-compass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/403281

## Tints & shades

- Tints (toward white): #4b3b97, #5845b0, #6956bd, #7d6cc6, #9386d0, #a79cd8, #bbb2e1, #cec8ea, #e5e2f4, #f8f8fc
- Shades (toward black): #3b2e76, #35296a, #30255f, #2a2154, #251d49, #1d173b, #181330, #120e25, #0d0a1a, #07060f

## Harmonies

- Complementary: #728132
- Analogous: #324b81, #683281
- Triadic: #814032, #328140
- Split-complementary: #816832, #4b8132
- Tetradic: #81324b, #728132, #328168

## Colors that go with #403281

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #403281: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #403281's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #403281, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #403281 in 8 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #403281: 11 real palettes, including Hasbro's brand system and Warbyparker's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #403281: 4 real palettes, including Glacier and First Snow, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #403281 in 9 real palettes, including Nokia's brand system and Discord's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #403281 in 4 real palettes, including Gillette's brand system and Datadog's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7968c4 (4.59:1); AA: background → #ababab (4.59:1); AAA: text → #9a8dd3 (7.12:1); AAA: background → #d4d4d4 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/403281-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#403281" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.