# #402a50

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#402a50`
- RGB: rgb(64, 42, 80)
- HSL: hsl(275, 31%, 24%)
- OKLCH: oklch(0.329 0.07 309.7)
- Relative luminance: 0.0333
- Nearest named color: Acai (#48295b, Δ 2.547) — https://brandsweets.com/colors/acai
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/402a50

## Tints & shades

- Tints (toward white): #533768, #694582, #7b519a, #9065ae, #a17dba, #b294c7, #c5afd5, #d6c6e1, #e9e1ef, #faf8fb
- Shades (toward black): #3b2749, #362343, #30203c, #2b1c35, #26192f, #201528, #1b1221, #150e1b, #100b14, #0b070d

## Harmonies

- Complementary: #3a502a
- Analogous: #2d2a50, #502a4d
- Triadic: #50402a, #2a5040
- Split-complementary: #4d502a, #2a502d
- Tetradic: #502d2a, #3a502a, #2a4d50

## Colors that go with #402a50

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #402a50 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #402a50: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #402a50 in 5 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Sketch's brand system and Minecraft's brand system put Blue beside #402a50, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #402a50, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #402a50 in 5 real palettes, including Coastal and Polaroid, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #402a50: 7 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #402a50: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9065ae (4.66:1); AA: background → #9c9c9c (4.59:1); AAA: text → #aa8ac1 (7.11:1); AAA: background → #c2c2c2 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/402a50-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#402a50" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.